about this project

This project required the creation of a recipe card template, which could be used for a variety of wines and food recipes. Bespoke icons were created to indicate aromas and flavours of the wine, with a graph and small description.

The style brief was crisp, clean, image heavy, with infographics to eliminate too much text. It was to be uncluttered and uncomplicated, with a brand presence and the ability to adapt to different wines and flavours using icons, and wine bottles to be changed in and out as per the recipe match. The finished product can be hole-punched and stored in a beautifully presented ring binder.