about this project

Laura came to me in 2016 with her existing brand and a handful of marketing pieces. I took full ownership of the brand, repositioning it and giving it a new lease of life. We worked on everything to promote her business – from creating full exhibition stands, vehicle sign writing, flyers, brochures, posters and a stack load of promotional pieces.

Fast forward to 2019 with business now in full swing, Laura decided it was time for a brand refresh. We took an in-depth look at where it was positioned in the market, who the target audience was and what she wanted to say. The brief was to promote being local and kiwi, modernise and simplify the name into a single word, while keeping the same colours for brand recognition. From there we launched the new brand into web and social media, new exhibition stands, marketing promotional pieces and vehicle sign writing.

This is what I call a full brand package.