about this project

Napier Civic Choir has been doing an annual programme for many years now. This project allows us to be extra creative by combining expressive music with visual communication.

Together with some choir members, we brainstorm ways to represent the style of the music through imagery and colours. Once we have the theme, it is used throughout the year to represent each individual concert programme and its corresponding marketing collateral.

Clean, clear and precise was essential when looking at large amounts of information, but juxtaposed creatively with bold colours and imagery was also key.

The end result can be seen through a variety of channels, from social media and online communications to the street flags and posters.